Hulu however has a big Achile's heel: it only works in the US, which is only a small part of the market for online video. There are a lot of English speaking countries out there (Canada, the UK, Malta etc...) as well as a huge amount of countries where English is widely spoken as a second language. This could constitute a market that is as big if not bigger than the US market itself.
The reasons behind Hulu's US only policy is that the movie studios backing Hulu with video content actually sold the rights to use that content outside of the united states to other video distribution companies, most of which have no internet tv plan or online video strategy. This means that in many countries the major studios have NO online presence beside pirated content (which shouldn't be underestimated).
As a result independent video producers and podcasters have an advantage over big movie studios in the international market: since they usually own the global rights for their video content, they can diffuse it on the world wide web, satisfying international users frustrated by Hulu's unavailability and the lack of a local online video equivalent.
In many countries the only options for legal online videos are web based services like Youtube and Blip.tv or video podcasting software like iTunes or Miro. As Youtube removes content at the request of studios, this leave the small video producers and podcasters in a good position to gain some market share. This is the Emusic situation all over again but for video this time: independent and amateur video producers may grow their market shares by targeting the market that the big studios can't or won't satisfy.
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