Video promotion: look what is playing in the theater

The next new network has been getting some online video promotion ideas from Indy Mogul.

Beside the usual advice such as getting a nice thumbnail for your online videos and using relevant keywords there was one piece of advice I didn't think of: customizing you title and keywords based on current events and theatrical movie releases.

It is clear that now that the wolverine movie is just out a lot of peoples are going to search for the term "wolverine" on youtube and other online video sites, and that anything related is bound to get a boost in the number of viewers. Same thing with videos that are related to start trek. Yeah, but what if my online videos has nothing to do with wolverine or star trek?

I see several solutions to this:

If your online video has some rapport with a recently released or upcoming movie, you can tweak your keywords and description. For example a Sci-fi video series in space could be described as "star trek like" etc...

You can do it the other way around and actually plan your online video series releases around upcoming blockbusters. Indiana Jones coming this fall? maybe it's a good idea to plan to release an episode of your video series about an archaeologist, or happening in Indiana, or about someone called Jones, or an Indiana Jones parody etc...

If your video show is not about fictions you can probably do it with current events too: election, Valentine day, Christmas, Chinese new year, Cinco de Mayo, the Superbowl etc...

It can be very simple too. For example I have a monthly podcast. I usually call it the show of April, May June etc... except for December, which I call the Christmas show. That video show usually has more viewers than the others because around that time people tends to look for Christmas related stuff.

If you want online video glory you should think carefully about the timing of your online video show and the title and keywords you will use not only in relation to your show, but also in relation to current events, theatrical releases and the current buzz on the internet.

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